2015 saw the May Cheong Group (Maisto and Bburago) sign an exclusive deal with Ferrari. There are over 100 Ferrari models in the Bburago catalogue at different scales. The 1:24 and 1:18 scales, though great to look at don’t interest me because of my budget and space constraints.
I saw some in XS Toys today, they were priced at a premium. In the 1/64 (3″) range they cost 12.70 lari each, whereas the other Bburago 1/64 models were 6.30 lari (a slight increase from 5.90 lari earlier in the month) , so Ferraris are over double the price. In Hot Wheels and Matchbox the prices were the same for Ferraris or Minis or whatever in the mainline series. I ve seen this pricing premium also with Lamborghinis in the Mondo Motors range, priced higher than other brands at the same scale.
The Ferrari has smarter wheels and a box instead of a blister pack but does that justify it being over double the price of the other 1:64 Bburagos like the Alpine Renault?
In the catalogue there are 12 Ferrari models in the 1:64 or 3″ range at the moment, no Dino, 250 GTO or Testarossa yet…
The 1 43 range are priced at 17.10 lari a price much higher than regular 1 43 models.
I don’t like the look of the wheels on the GTO it looks like a sticker rather than a spoked wheel. If it had better wheels it would be very tempting. There is a broader choice of models at 1:43 scale than 1:64.
I have three Bburago Ferraris: a green 599 XX (1:43) which I assembled form a kit, a silver 599XX (1:43) which came with a small display and a 1:64 F50.