Majorette pulled out of the US market in the nineties, but they return this summer, they have an exclusive deal with the Toys ‘R Us chain. I learnt about this on the Race Grooves Youtube channel: Race Grooves Weekend Show (Majorettes feature from 20:42 on) . Majorette is a French manufacturer but like with Matchbox they are now “Made in Thailand,”
Here in Tbilisi, XS Toys have Majorettes, they retail at 7.70 lari ($3.20) which is slightly more than Hot Wheels (6.90 lari=$2.87). Unlike recent Hot Wheels and Matchbox; Majorettes often have opening features, this Chevrolet Camaro, for example, has opening doors. Because of their 3 inch size, Majorette were often known as the “Matchbox Toys of France.” It will be interesting to hear how they fare on the US market.
My earlier post about: Majorette